A woman floating on her back in clear turquoise water at golden hour, desert mountains on the horizon

THIS WEEK AT A GLANCE

L’Oréal wants to know how your skin is aging

Carbs are having a rethink

Oktoberfest is making room for the sober crowd

The new social network might be a dinner table

Your brain has two very different ideas about taking a risk

Equinox is heading to the Red Sea

LONGEVITY

L’Oréal wants to know how your skin is aging

Close portrait of a woman with natural, softly lit skin

Aging may be getting old.

L’Oréal is pushing beauty toward a different idea: treating skin according to its biology rather than simply the number of candles on a birthday cake. Its Longevity AI Cloud analyzes more than 260 biomarkers, with the aim of understanding skin health at a biological level and moving skincare from correction toward anticipation.

In August, L’Oréal went further, announcing a multi-year partnership with NUS Medicine focused on the role of skin, scalp and hair in healthy aging. Beauty spent decades trying to fight aging. Its next obsession may be helping skin age exceptionally well.

Carbs are having a rethink

A woman in a tailored jacket eating pasta at a table set with wine and flowers

Carbs have spent years being treated as longevity's guilty pleasure. New research makes the story rather less convenient.

Researchers studied 104 adults, assigning them to four different diets for four weeks. Three groups showed reductions in a composite estimate of biological age. The result with the strongest statistical confidence appeared in the omnivorous, higher-carbohydrate group, whose diet derived about 53% of energy from carbohydrates.

It's preliminary research, not permission to build dinner around croissants. But it does put another crack in one of nutrition's favorite simple rules. Carbs may never have been the interesting question. Which carbs is.

WELLNESS

Oktoberfest is making room for the sober crowd

A woman in a dirndl swinging from a lamppost in a Munich square

Oktoberfest may be synonymous with beer, but a quieter shift is taking place in Munich.

Alcohol-free beer has become an increasingly visible part of the Wiesn, reflecting a much broader change in how people are choosing to drink. Across Germany and beyond, moderation is moving into the mainstream, particularly among younger generations who are increasingly comfortable enjoying the occasion without the alcohol.

What makes Oktoberfest interesting is precisely its tradition. If one of the world's great rituals can make room for a sober movement without losing its sense of celebration, something larger is changing. Perhaps pleasure is becoming more considered.

The new social network might be a dinner table

Friends talking around a candlelit dinner table

The Offline Club has built a social network around something unusually radical, putting your phone away. Founded in Amsterdam in 2024, the concept has since spread to more than a dozen other cities.

Its gatherings typically begin with quiet phone-free time for reading, writing or making something, followed by conversation.

In London, the movement drew more than 1,000 people to Primrose Hill for a phone-free sunset; subsequent gatherings began selling out. After two decades of companies trying to invent the next social network, someone remembered the original one.

MIND

Your brain has two very different ideas about taking a risk

A woman in a white dress walking down a sunlit stone staircase

Take the risk or play it safe? Scientists have now watched that argument unfold inside the human brain in real time.

Researchers recorded electrical activity directly from the brains of six people while they played a game involving treasure chests and bombs. Two neighboring areas of the orbitofrontal cortex showed opposing patterns linked to approaching a reward or avoiding risk.

Before difficult decisions, those neural states rapidly alternated before settling on a choice. That internal back-and-forth before a big decision may be considerably more literal than we thought.

EXPERIENCES

Equinox is heading to the Red Sea

A resort pool at dusk with low loungers and a glowing sky

Equinox has spent years convincing us that a gym can be a lifestyle. Now it wants the vacation too.

Equinox Resort AMAALA opened on Saudi Arabia's Red Sea coast on September 3, becoming Equinox's second hotel globally and its first outside the United States. Designed by Foster + Partners with interiors by Rockwell Group, it has 128 rooms and suites and 21 branded residences.

The wider concept goes considerably beyond the hotel gym, AMAALA's Equinox includes a magnesium vitality pool, spa grotto, hyperbaric chambers and personalized recovery experiences. The hotel gym used to be somewhere you squeezed in a workout before breakfast. Equinox has made it the reason to book the flight.